Guest Post: Marketing Requires Knowing Thyself
Updated: Jan 31
Want To Become A Better Marketer? Discover Your Core Beliefs.
This week's featured post comes from Rocky Garza. He is an Identity Coach, the only we have ever heard of. In order to succeed in business, we must first succeed in having a sustainable life. Trying to become a successful marketer without knowing who you are will have you looking for advice from everyone. This leads to a confusing message.
But what does knowing your Identity that look like?
This is not one of those posts where we tell you the problem without a way to find the solution. Read what Rocky has for us and how we can identify how we build a sustainable life and more creative mind thought knowing ourselves.
You can't have a sustainable business if you don't have a sustainable life.
You have to start with a sustainable life.
Mr. Webster defines sustainable as The ability to continue and not be completely used up. But I really think at the heart of sustainability it means to not only have something left in the tank but to also be mindful of the way we use it along the way.
I have spent the last 20 years with my foot on the gas driving a car that had no breaks, no windshield while attempting to get it to pass inspection and teach driver's ed all the same time. Nothing about the course of my life has been sustainable. I have begun to realize that I have used and abused relationships, taken advantage of my own gifts and abilities for my own purposes and my desire to be liked and accepted has typically Trumped what I really felt like I was supposed to be doing. No one told me when I was younger that sustainability was a real thing. That being mindful of how I spend my time and my energy wasn't the same as balancing a checkbook. No one told me that every time I opened my mouth and attempted to be the center of attention in the room even if it was to be a leader, that I was actually asking everybody else in the room to sacrifice something on my behalf. I guess I've always just followed the principle that as long as you didn't completely run out that was the same as it being full.
Boy, was I wrong. I guess the old adage is true that in order to climb your way to the top you have to step on top of somebody else. Well, I'm tired. I'm tired of fighting to get to the top. I'm tired of looking at life like it's something to be gained by comparing myself to somebody else, I'm tired of giving so much energy to a world at the end of the day doesn't really care if I am number one or not. I'm tired of living into the lie that in order for me to be on top it means I've got to step on top of somebody else. Hell, I'm tired of trying to get to the top. Because if there's anything I've learned from the past 20 years it's that the top is a really lonely place.
What personal resource do you have that you are depleting faster than you replenish?
What do you know to be true about who you are that you are jeopardizing due to fear?
Who is the last person you stepped on to get ahead? How will you apologize?
How will you begin to build a more sustainable life?
Rocky's Book and Podcast
You may have read this and thought, "Wow, no one has ever looked that deep into my life. I need to know more".
Get a copy of yours today.