Turning fundraisers
into citywide movements
We amplify nonprofit events with strategy, media, and unforgettable community experiences.
Margarita Shake Off Results
503K
Total Views
3,500
Total Clicks
512
Outbound DMs
Client Overview:
Margarita Shake Off is Hospice El Paso’s annual fundraiser where local bars compete, guests enjoy a lively atmosphere, and vital funds are raised through community and sponsor support, making it one of the city’s most anticipated charity events.
Challenge:
The challenge was that Margarita Shake Off continued to grow but attracted many of the same attendees each year. To reach its full potential, the event needed more millennials with disposable income, along with broader exposure to the general public, in order to strengthen fundraising and expand awareness.
Our Process:
Our process focused on visibility and credibility. We partnered with local influencers and filmed content in downtown El Paso to capture attention from a wider audience. To elevate the competition, we recruited top bars like Taft Diaz, Lapa Lapa, and Weso, ensuring the event featured the city’s best talent. Each bar collaborated on unique promotional content that built excitement and encouraged participation. We also leveraged our own platform, Promote El Paso, with more than 12,000 local followers to amplify reach and drive engagement directly from the community.
El Paso Opera Results
420K
Total Views
3,000
Direct Link Clicks
91%
Total Sell-Out
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Client Overview:
El Paso Opera presented a stunning performance of Romeo and Juliet, bringing the timeless story to life through powerful voices, elegant staging, and emotional storytelling. The production gave audiences an unforgettable cultural experience, highlighting local talent while making world class opera accessible to the El Paso community.
Challenge:
The challenge was shifting from a four day format with smaller audiences to a one day event with greater reach. El Paso Opera wanted to maximize attendance on the performance date while also attracting a younger audience to experience the show.
Our Process:
Our process focused on modernizing the image of the opera and making it accessible to new audiences. We partnered with local influencers to generate buzz and ran creative campaigns across Facebook and Instagram that drove hundreds of dollars directly into ticket sales. Since the event fell during the holiday season, we positioned it as the perfect gift, with the message that a night at the opera is far more memorable than jewelry. To expand reach, influencers also hosted ticket giveaways, creating excitement and anticipation leading up to the performance.