10,000 attendees
Secured over 10,000 attendees across four MMA events in twelve months.
Results
4.7M
Social Media Views
11K
Link Clicks
98%
Sell-out Rate
Client Overview:
Combat Fighting Championship brings the excitement of full contact MMA to El Paso. As the only event of its kind in the region, it delivers high energy fight nights that showcase local talent and fighters from across the area. Fans experience world class competition up close, making every event unforgettable.
Challenge:
The challenge was introducing something El Paso had never seen before while building credibility for both the fighters and the venue. Most people buy tickets last minute, and many assumed it would be like other low budget events in the city, making awareness and trust the biggest obstacles.
Our Process:
We positioned Combat Fighting Championship as more than an event, we made it a movement. By connecting CFC with Speaking Rock Casino, we secured a credible venue that elevated the brand and gave fighters a stage worthy of their talent. From there, we ignited the buzz as influencers carried the story, local pages with a combined reach of over 400,000 amplified it, and targeted ads brought in more than 5,000 clicks from eager fans. We did not stop online, we created daring offline campaigns like “Cheat on me and I will release your n*des,” which drove 1,000 clicks in just 24 hours. Every touchpoint was designed to spark curiosity, start conversations, and turn CFC into the most talked about event in the city. This process proved that with the right strategy, even a brand new concept can dominate a market and pack out venues.
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